What do Pepsico, Intel, Microsoft, Google (eBay), Paypal, Frito-Lay, various media companies (ESPN, CBS and A&E), The California Olive Ranch and HP have in common?
Don’t rack your brain for an answer – let them. LOL.
You’ll never guess, anyway. It’s too far ‘out there’.
These companies do a ‘unique brand’ of market research. It’s called neuromarketing.
Q - Where does modern neuromarketing exist?
A - At the very creation of an unconscious idea, in the 200 milliseconds of time between the instant your brain receives a stimulus and subconsciously reacts, and before the conscious mind does it’s thing and rationalizes, processes, etc.
It’s about getting your truest reaction to taste, sight, smell, touch and sound and then to crunch that data to produce things which they will tailor to fit your unspoken “gut” desires.
These corporations share the same goal: to mine your brain so they can blow you away with stuff you’ll find irresistible. They believe they can know you better than you know yourself. They do it by employing firms which use a few dandy gadgets to to watch the brain as it’s exposed to stimuli.
All you need is an fMRI (functional magnetic resonance imaging) machine, an EEG (electroencephalograph), and a video machine adapted to working in a magnetic field 60,000 times stronger than the earth’s magnetic field to detect how the brain ( in which different areas) utilize oxygen while being tasked with different stimuli (words, pictures, vids). Then, after running the test three times (to get reliable baseline and comparison results) a good picture can be put together of which advertising video will bring the best results for sales. You see, this is pushed as a means of making advertising (some 80% of which currently fails) more effective. Why not use the ultimate buzz word? “Greener”.
So what?
Well, you as the target audience, have not been informed about this new form of subliminal suggestion. That minor ethical hiccup aside, the fact that this will become more and more employed, to get more ‘bang’ for the advertising buck is going on relatively unnoticed. I believe this article might help change that. Naïve, huh? I bet very few people will take the time to read it. I hope I’m proven wrong. I hope you start reading about this here and continue to research the topic. Make your voices heard.
Also, think about what this technique will mean when it is extended to the political arena. You rarely get the truth as it is. With this technique, the falsehoods will be tailored to be what you really wish to hear. You think this hasn’t happened? The head of one company stated it already has to help shape messages of one party in the 2010 midterm elections.
How about intelligence work, police and other interrogations? How about it being used to target potential scape goat groups when things go wrong and powerful need someone to blame?
All this from trying to understand how the brain works and machines designed to help people and ease suffering. I don’t know about you folks, but to me this comes as close to mind rape as you can get. Until the next “advance”.
Source:
http://www.fastcompany.com/magazine/158/neuromarketing-intel-paypal
http://www.fastcompany.com/1772167/ak-pradeep-neurofocus