Ramblings of an old Doc

 

First, for folks concerned about the future of ‘Flash’, don’t be. While giving up development of ‘Flash’ for mobile devices, it will continue for lap- and desk tops.

So, where’s Adobe going? Like Microsoft and Apple, to "The Cloud". Not entirely though. At least, not yet.

First, thanks to Island Dog whose article here:

http://www.theappnews.com/2011/11/16/adobe-changes-upgrade-pricing-for-creative-suite-6/

started me researching this topic, important to our artists. He summed up and interpreted an Adobe blog entry here:

http://www.adobe.com/products/creativecloud.html

Adobe’s “Creative Cloud” is defined as:

“Adobe® Creative Cloud™ will be a comprehensive offering of creative services, Adobe Creative Suite® desktop applications, Adobe Touch Apps, and community features that together will radically redefine the content creation process. Some features are available today. The full offering will be available in 2012.

The Adobe Creative Cloud consists of:

  • Desktop Applications — Every tool that is currently in Adobe Creative Suite Master Collection, such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects®, as well as innovative new tools that are currently in beta, such as Adobe Edge and Muse.
  • Touch Apps – Starting with the six Adobe Touch Apps announced at MAX , 2011 – Adobe Collage, Adobe Kuler, Adobe Carousel, Photoshop Touch, Adobe Debut, Adobe Proto and Adobe Ideas.
  • Services – A version of Adobe’s Digital Publishing Suite for delivering interactive publications on tablets, a tier of Adobe Business Catalyst for building and managing websites, and access to cloud-based fonts for website design from our acquisition of Typekit.
  • Community –Collaboration features that allow members to share their creative work with other Creative Cloud members and forums to discuss and inspire new ideas.

             -  Adobe blog

Also from the blog, important pricing information:

For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses. With regards to upgrades, we are changing our policy for perpetual license customers. In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions). If our customers are not yet on those versions, we’re offering a 20% discount through December 31, 2011 which will qualify them for upgrade pricing when we release CS6.” – ibid

As I.D. points out in TheAppNews:

“Although it doesn’t say directly if this will also be the case with individual products such as Photoshop (not the entire suite), I can only assume it will be the same. They are obviously wanting people to switch to the Creative Cloud, but this is the wrong way to go about it. The Adobe Creative Cloud is certainly interesting, but paying each month for something you don’t get to keep if you don’t continue to pay isn’t exactly appealing for many.” – Spencer Scott, TheAppNews

The Touch Apps mentioned above will be debuted and are for mobile devices (Android and W7 devices will see them first, Apple’s to follow) for $9.99 each. These are impressive apps, and will probably see their greatest uses on the social sites as well as in quick fixing photos for messaging and person to person/group transmission. They will reside on your device or in the “Cloud”. The cost of using the cloud is not so inviting, however. I agree with I.D. The "Rent an App" approach is really not appealing. In the end, what do you really have? At best a "Rent to own" might have helped folks, but this has not been offered to the best of my knowledge:

“We are excited to announce that membership to the Adobe Creative Cloud will be available in the first half of 2012 at a price of $49.99 per month for individuals and $69.99 per month per seat for workgroups, both for an annual plan.” – Adobe blog

For a nice demonstration of Ps Touch, look here:  http://youtu.be/89hej8N1Me0

It (and the other “Touch” apps) seem  great for iPad2, iPhones, and other OS mobile devices (tablets and phones) as they have cams, however – for iPad1’s they seem to me to be something to use on ‘imported’ photos, and that can wait for the real McCoy on my PC.

 

Sources:

http://www.theappnews.com/2011/11/16/adobe-changes-upgrade-pricing-for-creative-suite-6/

http://www.adobe.com/products/creativecloud.html

http://blogs.adobe.com/conversations/2011/11/adobe-creative-cloud-and-adobe-creative-suite-new-choices-for-customers.html

http://youtu.be/89hej8N1Me0


Comments
on Nov 17, 2011

Great write-up.  While $50/month is kinda nice to have access to the CS library, I would hate to lose access if I miss a month.

 

on Nov 17, 2011

Thanks... and you are absolutely correct in your article.

To me, at least this seems like a marketing gimmick to push their version of "The Cloud" cloaked in their own most well known software as well as marketing "Touch".

I don't even see a "rent to own" option... after laying out more than the original would cost (in the case of individual apps). True, the wide range of apps available is attractive for serious, professional graphic artists trained in the various CS apps ... but that begs the question, "Wouldn't they have their own, licensed CS 5.5 anyway?".

on Nov 17, 2011

$49.99 a month!

When are Adobe going to realise that Joe Schlub does like using their products, but unlike graphic and photo professionals, he doesn't have the ridiculous amounts of cash they charge for their products.

 

on Nov 17, 2011

Starcandy
When are Adobe going to realise that Joe Schlub does like using their products, but unlike graphic and photo professionals, he doesn't have the ridiculous amounts of cash they charge for their products.

Yeah, and in Australia we pay upwards of $200 more for PhotoShop than folks in the US, etc.... despite our dollar being above parity on the $USD.  The difference on the full creative suite is even greater...  for something that's already ridiculously priced to begin with. The standard edition of Adobe Photoshop sells at AUD$1,671 and the creative suites range from AUD$2,172 and go up to AUD$4,344.

At those prices I'll never ever own any of them, and I'd hazard a guess that most others who'd love to own it never will, either.  I have PhotoShop Elements 5.0, and only then because it was on special at OfficeWorks for AUD$129.95, and due to Adobe's pricing it will be the only product of theirs I'll ever own. 

I wonder what happened to that philosophy that it's easier to get a dollar from a million people than it is to get a million dollars from one.  Yup, companies like Adobe would make more sales if their prices were more reasonable, but no, prices keep rising... as do exorbitant executive salaries.

on Nov 17, 2011

$50 a month isn't bad if you can lease it month to month when you need it but $600 a year in place of a perpetual license that costs $600-1200 is quite steep.  At this point I only use PSE and upgrade every 3 versions.  Since they only offer a 20% discount from any version it would be cheaper to buy the full version at full price when I want to upgrade.  

This is not good for the regular Schlub!

on Nov 17, 2011

Things have come quite a ways since Elements 5.0... now at 10.0. It's a shame, really.

The "Touch" apps might give you exceptional photo editing (and more) at a much lower price (US $9.99) each. Not the equal of CS5.5 nor what we think is coming in 6.0, but still enough to give a great deal of creative fun...

I am unclear why CS and Ps should be so expensive in Australia. So I researched a bit and found:

http://www.zdnet.com.au/aussies-pay-premium-for-adobe-cs5-339302397.htm

And for CS4 the answer looks like it's coming from the 'resellers' or 'middle men'... not from Adobe USA.

http://www.zdnet.com.au/adobe-defends-aussie-cs4-price-hike-339292257.htm

and for CS5:

http://www.zdnet.com.au/adobe-explains-aussie-cs5-pricing-339302455.htm

Anyway, I believe the price increase might either come from what Adobe USA charges it's local reseller or from the reseller himself. Not fully clear from the answers given.

As the ZDnet article says,

"The pricing has the potential to raise the chances of Australians buying the software online from US resellers and then shipping it down under or pirating it — a pre-release version of the software has already made it onto BitTorrent site, The Pirate Bay."

on Nov 18, 2011

CS is ridiculously priced..and here we are back to "rent-not-own" software and "all for your convenience".

Why sell a car when you can make them ride in a cab and charge them a fee everyday?

Nice post though.

It has merit for a niche with small business or if they contract out to huge ones.  Convert some art to SVG, make a billboard print, etc.  But for actual regular design work, better off owning it.  Would be great if they would apply the $50 towards the purchase price and let you use it online until a full download was paid for

on Nov 18, 2011

starkers
Yeah, and in Australia we pay upwards of $200 more for PhotoShop than folks in the US, etc.... despite our dollar being above parity on the $USD. The difference on the full creative suite is even greater... for something that's already ridiculously priced to begin with. The standard edition of Adobe Photoshop sells at AUD$1,671 and the creative suites range from AUD$2,172 and go up to AUD$4,344.

At those prices I'll never ever own any of them, and I'd hazard a guess that most others who'd love to own it never will, either. I have PhotoShop Elements 5.0, and only then because it was on special at OfficeWorks for AUD$129.95, and due to Adobe's pricing it will be the only product of theirs I'll ever own.

I wonder what happened to that philosophy that it's easier to get a dollar from a million people than it is to get a million dollars from one. Yup, companies like Adobe would make more sales if their prices were more reasonable, but no, prices keep rising... as do exorbitant executive salaries.

Christ on a bike, those are some expensive prices, Starkers! I think the most cost effective way to get your hands on CS5 is to go the fleabay route. Buy a copy of CS3, and then buy an upgrade version of CS5. Over here I'd still be looking at about £350-400+, but it's cheaper than it would cost to just get CS5.

Reasonable prices would be great, but they're obviously happier selling it to the crowd who follow the philosophy of "you've got to spend money to make money," and they ain't Joe Schlub. It certainly isn't skinners either.

on Nov 18, 2011

Never used any of Adobe's products other than Acrobat.  Doesn't look like I ever will.

on Nov 19, 2011

DrJBHL
I am unclear why CS and Ps should be so expensive in Australia.

Doc, it's the same with all things PC...  compared to US consumers, we pay through the nose for everything PC related, in both hardware and software.... even when our dollar is above parity.  In part our GST [goods and services tax] is responsible, but to a greater degree it is the company of origin then the importer/supplier who artificially inflate prices.

DrJBHL
And for CS4 the answer looks like it's coming from the 'resellers' or 'middle men'... not from Adobe USA.

Um, yes, it is Adobe who keeps Australian prices at a premium.  For example, if I log into the US Adobe site to purchase a digital download at a US price, I would be automatically switched to the Australian based site where prices are higher, even taking into account the exchange rate.  And those prices I quoted above, they were taken from the Adobe Australia site.

There are resellers, such as Officeworks, who can sell the physical media at discounted prices, but even then it is still determined by Adobe, as was explained by a store manager when I asked why there was very little difference [about $20] between Elements 5.0 and Elements 6.0. The response was that Adobe reduced the wholesale on the older version by "less than 10%", and thus it was the only saving they could pass on to the consumer.

Starcandy
Christ on a bike, those are some expensive prices, Starkers! I think the most cost effective way to get your hands on CS5 is to go the fleabay route. Buy a copy of CS3, and then buy an upgrade version of CS5. Over here I'd still be looking at about £350-400+, but it's cheaper than it would cost to just get CS5.

Yup, they know how to get blood from a stone orright, but for me I could not justify the cost of even a heavily discounted CS3.  I have arthritis in both my hands [among other places], and prolonged periods of anything but one finger typing [using more than one confuses me ] usually causes joint pain and cramp.   However, when things level out some financially, I might look into it for Shaunna.  She is the creative one here anyhow, and with her new SLR camera giving greater rise to photographic interests as well, it may be a worthwhile investment to get a discounted CS3 and do the upgrade to CS5 or 6 later.

 

on Nov 19, 2011

oh adobe.. innovate faster already. Only thing i like from you is dream-weaver.