First, for folks concerned about the future of ‘Flash’, don’t be. While giving up development of ‘Flash’ for mobile devices, it will continue for lap- and desk tops.
So, where’s Adobe going? Like Microsoft and Apple, to "The Cloud". Not entirely though. At least, not yet.
First, thanks to Island Dog whose article here:
http://www.theappnews.com/2011/11/16/adobe-changes-upgrade-pricing-for-creative-suite-6/
started me researching this topic, important to our artists. He summed up and interpreted an Adobe blog entry here:
http://www.adobe.com/products/creativecloud.html
Adobe’s “Creative Cloud” is defined as:
“Adobe® Creative Cloud™ will be a comprehensive offering of creative services, Adobe Creative Suite® desktop applications, Adobe Touch Apps, and community features that together will radically redefine the content creation process. Some features are available today. The full offering will be available in 2012.
The Adobe Creative Cloud consists of:
- Desktop Applications — Every tool that is currently in Adobe Creative Suite Master Collection, such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects®, as well as innovative new tools that are currently in beta, such as Adobe Edge and Muse.
- Touch Apps – Starting with the six Adobe Touch Apps announced at MAX , 2011 – Adobe Collage, Adobe Kuler, Adobe Carousel, Photoshop Touch, Adobe Debut, Adobe Proto and Adobe Ideas.
- Services – A version of Adobe’s Digital Publishing Suite for delivering interactive publications on tablets, a tier of Adobe Business Catalyst for building and managing websites, and access to cloud-based fonts for website design from our acquisition of Typekit.
- Community –Collaboration features that allow members to share their creative work with other Creative Cloud members and forums to discuss and inspire new ideas.
- Adobe blog
Also from the blog, important pricing information:
“For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses. With regards to upgrades, we are changing our policy for perpetual license customers. In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions). If our customers are not yet on those versions, we’re offering a 20% discount through December 31, 2011 which will qualify them for upgrade pricing when we release CS6.” – ibid
As I.D. points out in TheAppNews:
“Although it doesn’t say directly if this will also be the case with individual products such as Photoshop (not the entire suite), I can only assume it will be the same. They are obviously wanting people to switch to the Creative Cloud, but this is the wrong way to go about it. The Adobe Creative Cloud is certainly interesting, but paying each month for something you don’t get to keep if you don’t continue to pay isn’t exactly appealing for many.” – Spencer Scott, TheAppNews
The Touch Apps mentioned above will be debuted and are for mobile devices (Android and W7 devices will see them first, Apple’s to follow) for $9.99 each. These are impressive apps, and will probably see their greatest uses on the social sites as well as in quick fixing photos for messaging and person to person/group transmission. They will reside on your device or in the “Cloud”. The cost of using the cloud is not so inviting, however. I agree with I.D. The "Rent an App" approach is really not appealing. In the end, what do you really have? At best a "Rent to own" might have helped folks, but this has not been offered to the best of my knowledge:
“We are excited to announce that membership to the Adobe Creative Cloud will be available in the first half of 2012 at a price of $49.99 per month for individuals and $69.99 per month per seat for workgroups, both for an annual plan.” – Adobe blog
For a nice demonstration of Ps Touch, look here: http://youtu.be/89hej8N1Me0
It (and the other “Touch” apps) seem great for iPad2, iPhones, and other OS mobile devices (tablets and phones) as they have cams, however – for iPad1’s they seem to me to be something to use on ‘imported’ photos, and that can wait for the real McCoy on my PC.
Sources:
http://www.theappnews.com/2011/11/16/adobe-changes-upgrade-pricing-for-creative-suite-6/
http://www.adobe.com/products/creativecloud.html
http://blogs.adobe.com/conversations/2011/11/adobe-creative-cloud-and-adobe-creative-suite-new-choices-for-customers.html
http://youtu.be/89hej8N1Me0