It occurs to me that, were it not for the iPhone & Apple sitting fat & happy from it, Apple might have been tempted to go after market share in the OS business about now.  This would be a perfect time, if Apple were hungry, to release an OS for non-Apple hardware (it's all Intel, after all).  Short of that, a modest (OK, moderate, as in ~50%) decrease in the prices of their computers would tempt a lot of Win10 users to kiss MS off.  My last purchase decision was between a $1400 Mac and a $500 Dell with virtually the same hardware specs.  If that Mac had been $700, I would have made the jump.

It would be good for the market and consumers if Apple released an open OS that would install on any machine.  It would make MS lift its game, and more Linux developers would see a need to create more user friendly OSes that could compete in the mainstream.  Not that I'm a great fan of Apple, but a hardware independent OS from them would be a welcome addition to a monopolised market that has been a tool for one company for far too long. 

I purchased a Mac Mini a couple of years back, not that I've had much spare time to use it for the last year or so, but I did feel that its price was higher than its true value.  It cost me almost AU$600 for the low-end version, of which there are two.  The high-end version is almost AU$1000, and for mine that's a way too expensive price tag for a piddling little box with medium to average hardware.  Intel and other companies have made 'mini machines' with far superior power and performance for much better prices.... though compared to others, Intel could do to drop its prices some to be more in line with current market trends.