Ramblings of an old Doc

 

I love Mike Elgan, and have for years. His work appears in a variety of publications, including Cult of Mac, Computerworld, Datamation, PC World, InfoWorld, MacWorld, ITWorld, CIO, the San Francisco Chronicle and many others, reaching more than a million readers per month. I read his latest on Computerworld.com and felt strongly enough about this topic to base this piece on it.

You all know the saying about “Perception is everything”? Pisses me off everytime I hear or read it. Why? Because there are facts, and then there’s oatmeal, mushy, touchy-feely crap. Or that’s the way it should be. At least some of the time, right?

I was brought up with “There’s reality. We can measure it and dissect and quantify, etc. it.” – you know: Science, math and intellectual freedom/responsibility. You can’t have that when someone is deciding what you see and in what order you see it.

Remember “Portals” (AOL. Yahoo…etc) that kept you inside their “bubble”? Now it’s far worse.

Well, turns out the relativists were right. Try this experiment yourself. Have a friend or two over with their iPads/phones (with net access) or laptops. In fact, they don’t even have to come over. Have them go to Google search (no, it’s not an anti-google rant) or bing or any of the engines… main thing is you’re all on the same one.

Then tell them a topic, and have them make a scrolling screen shot. email them to each other and compare. They’ll be different, as well as the ads they’re seeing before they type in the search subject. They shouldn’t be, should they ?

Google, bing, facebook… many, many sites do the same thing. They “personalize” things for you.

As Sarah Palin (among others) said, “Thanks, but no thanks.” All I signed on for was a connection: Not the connection someone else thinks I should have or the one that makes things ‘easier’ for me.

Why? Because I’m not feeble minded yet (shut up, Smedley biyotch), and because it really isn’t about me or making it easy for me: It’s about making it easier to sell me stuff.

In truth though, it goes farther than that.

Read Mr. Elgan’s article. Please!

I’ll take it one step further:

I think this is a form of wire tapping without a warrant. They collect their indicators (that’s the ‘tapping’ and all of them do) and modify what you see to match their formula.

It’s worse than a wire tap. They narrow your choices and by doing so, shape your thoughts. Eventually, you’ve stopped thinking critically, because you don’t really see what’s out there. It’s like being surrounded by “yes men”.

That’s not a wire tap, folks: That’s a lobotomy. They don’t want you to be educated to think for yourself, or critically. Anything but. Educated? No: Inculcated and tamed.

The Cure:

This is reproduced from Mr. Elgan’s article:

 

 

 

Source: http://www.computerworld.com/s/article/9216484/Elgan_How_to_pop_your_Internet_filter_bubble_?taxonomyId=167&pageNumber=1


Comments (Page 3)
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on May 08, 2011

I didn't see that... if her C: is shared, then her temp internet files are shared as well... I agree... not at all sure what would be gained by sharing her C: drive... unless you're on W7 and it's being used to speed up your computer? 

on May 08, 2011

First, I think Scroogle is legit and what they say they do is what they do.  Let's put to bed the notion that it's some sort of 'lure' or 'bait & switch'.  Not the case.

The drives are shared on our home network for a number of reasons, mainly because I do a fair amount of work on certain of her files and we have a single scanner.  Just makes it easier to work directly with files & save directly to her C:\ drive rather than having to keep track of multiple versions.  And to copy files and do backups.

I've already received another reply from Scroogle suggesting that the IE7 cache on her machine is somehow seen on the network by PaleMoon as a shared resource (as you suggested, Doc).  That's the only thing that makes sense, as I don't think the router saves any traffic data.  But the cache being profile-specific makes that seem unlikely, if not impossible.  If anyone knows whether PaleMoon & Firefox indeed 'see' and use the browser caches from other profiles on shared network drives, please chime in.  If that is indeed the case, there should be a way to limit where PaleMoon looks to the current profile on the local machine.

I may inquire of the PaleMoon folks.

on May 09, 2011

I use to read Elgan all the time, but lost his subscription a few years back (I lost my original EDU account).  I guess I need to resubscribe.

I have noticed the behavior with Google (not so much with Bing), so I am glad I dump all files when I close the browser.  And I do not use Facebook, and this just gives me one more reason not to.  But I will start using Scroogle!  Thanks for that tip, carguy? (lost the post so if it was someone else, my apologies).

on May 09, 2011

Now that I think about it is that why when I open yahoo the page looks one way and after logging in it looks different?

on May 09, 2011

Now that I think about it is that why when I open yahoo the page looks one way and after logging in it looks different?

That or possibly your glasses need cleaning.

on May 10, 2011

DrJBHL
DC... sorry mate, didn't understand your comment.

 

If you're referring to

 

DisturbedComputer
2 find this again

 

I believe it is as stated.  To find this post again.

(it shows up under 'my replies')

on May 10, 2011

Thanks, Bichur. 

on May 10, 2011

Kodiak888
Having ads and websites pandered to you has been around in quite awhile, and is probably as old as AOL itself. Firefox deletes my internet content, as well as makes most of my web browser incognito. If I was especially paranoid that Google was going to learn how much I like video game websites and send me idiotic ads (what idiot every bought something from an ad directly off of google or similar?) I could just use one of the many proxy services around. And the type of people who rave over Facebook and enjoy all of it's features, aren't the type of people who care about internet privacy. Or if they are, and they're not intelligent enough to keep off of facebook, then they don't understand the issue.

You know, I love it when people act as if they are somehow immune to the same bad things everyone else on the Internet is susceptible to. And to make matters worse they think they so grand that they go about calling people stupid for doing something they wouldn't do but ironically they are still susceptible even if they don't. No one is perfect buddy and unless you stay off the Internet period you are not immune either so do the rest of us a favor and keep your insulting opinions to yourself. You are not smart or intelligent enough to stay off the Internet.

on May 10, 2011

CharlesCS
You know, I love it when people act as if they are somehow immune to the same bad things everyone else on the Internet is susceptible to.

The Omega Man!

on May 10, 2011

CharlesCS

You know, I love it when people act as if they are somehow immune to the same bad things everyone else on the Internet is susceptible to. .

 

 I never stated say I was immune, in fact I implied that I was susceptible to it and stated that I didn't care that much about the little amount of information that is readily out there about me (and the extreme amount of fake information I use to fill in every survey, account information, personal questions, etc.) If you're going to tell someone to keep their opinion to yourself because it's stated rudely, keep your rudely stated opinion to yourself too . I am not immune, but my computer doesn't save anything, so there's nothing for them to track other than my variable IP that is reset every day, or more if I turn my router off more often than at night.

 

- My desktop at work isn't secure though, and you can definitely tell that I'm being followed and pandered to, but I don't use that computer for anything that I'd want to be secured.

 

I am safer than the average joe, and so are many other people, because I take great precautions while using the internet and giving out personal information. Facebook is the anti-privacy grand central station.There's nothing wrong with using it, just don't fool yourself that your privacy settings are keeping anything safe.

 

 And in the sense of overall privacy, and not just internet results being catering and manipulated, even if I was a simple man who lived in a van down by the river, without ever having the internet at all, a shocking amount of my personal information is still widely available if you're willing to search. Have you ever had a bank account, bought a house, a car, have any bills get mailed to your home address? Copied anything important in a public (including corporate) copy machines? Filled out a survey anywhere with real information? Have an Impulse account that Gamestop now has access to? Your information is now out there for somebody to meddle with if they look hard enough.

 

Search engines and websites mass filtering their results is much more a concern to me than ad filtering (like the hilarious Bing vs Google images when MS rebooted their search engine image.) I don't see the doomsaying with google anayltics tracking my internet usage and giving me skewed results based on my browsing history and choices (although it doesn't, because thier scripts are blocked, as is every other script, XSS, cookie (even the flash variety), etc from doing anything on my computer without my permission. Vanilla Firefox even has a private browsing mode built into it that prevents anything being saved to your host computer, although it can be dramatically improved upon using other plugins.

 

If you want my personal information, you can find it. If you want to monitor my browsing history and skew my results based on things I might like/dislike/buy/whatever, I'm a much harder target than the next guy. And just because it's brought up by others, Logging in doesn't change anything for me, and it's exactly the same from my work laptop with the Verizon card. The only thing that could be confused as a difference is the 48 news stories that scroll, but all 48 are in the same order and both started at the same place (number 1.)

 

 

 

 

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